In spite of suggestions Facebook is losing users in a number of key demographic areas, new research has shown it is still the most popular social media platform by far.
Pointing out the fact more than half of the globes Internet users log on to the social networking site at least once a month, the research from GlobalWebIndex also showed a surge in Google+ users.
A number of platforms battled it out for second place according to the study, with Google+ (26%) just edging out YouTube (25% and Twitter (22%) in terms of worldwide penetration of active users in Q1 of 2013.
However in spite of only ranking fourth in terms of global popularity, the GlobalWebIndex study showed Twitter to be head and shoulders above competition as the fastest growing social network.
The research showed Indonesia and Saudi Arabia had the biggest growth in Twitter users, with a 44.2% and 41.66% increase in users respectively. The US ranked fourth, but the UK failed to make the top 15.
Despite this fact however, the research shows once again the important role sites like Facebook and Twitter play in many people?s lives. For those looking to use social media for business, platforms such as the micro-blogging site offer firms a way to reach out to audiences beyond their usual means.
Digital marketing news from Annmarie Hanlon, Online Marketing Strategy Business Specialist and Author
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