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How to Get Your Business Online: Website Basics 101 ? Complete ...

complete website setupThe first step to getting online is to register a domain name (www.yourname.com). Domain names are registered with a registrar company such as NetworkSolutions.com, GoDaddy.com, eNom.com and BulkRegister.com, prices are about $13-19 annually for available names, and can go higher for backordered names that have expired. Domain names expire if the annual renewal fee is not paid? when a domain registration expires, it becomes available to the public until someone registers it. We highly recommend you register your own name (not your web designer or hosting company), so you have complete control over it, if you web designer or hosting company is no longer available you have no way of accessing the your registration information unless they transferred it to you. When you register, also make sure you can easily change nameservers if you want to change hosts (see below). Effective business domain names should be one to three easy-to-spell words and end with a .com extension, if your desired domain name is not available, keep trying with different variations.

The next step is to decide if you will need a static or blog website. A static website has information that will not change very often, it is your online brochure. A blog website allows you to edit your site online and post short articles about your comapny?s events, new products, new staff, ideas and tips. Those posts can also be setup to automatically feed to Facebook and Twitter. You can add a blog to a static site in the future, but it is more cost effective to have a blog website created from the start, than have a static site created, then have to create an additional linked blog site (or recreate the static site to a blog website). Either sites should be search engine optimized, linked to your social media accounts and include Share, Facebook Like and Google + buttons plus analytics.

After your site is created, it needs to be published using a hosting service to?make your website accessible on the Internet. Web hosts (such as Hostasaurus.com and GoDaddy.com) are companies that provide space on a?server?providing?Internet?connectivity.?The scope of web hosting services varies greatly, some factors include reliability, size, speed, traffic, backkups provided?, advertisements displayed? and tech support quality.?Website files can be?uploaded via FTP software or via the hosts control panel. Nameservers link your registered domain name to your hosting company?s server. After your files are uploaded, you must change the default nameservers to your hosting companies nameservers. You can register your doman name and hosting service with the same company, but if they provide unreliable hosting service and poor tech support, will you be able to change the nameservers to a new hosting company? I personally keep them separate to avoid any problems.

Website Setup Terms:

Domain Name Registar: company to register your domain name (www.yourcompany.com) and specify nameservers*

Static Website: site that does not change very often

Blog Website: site that you can change online, plus post articles

Website Hosting: company that provides space on a server for you to upload your files and make your website accessible on the Internet

*Nameservers: part of your domain name registration that links your domain name to your website hosting server

Complete website setup creates static and blog websites and provides hosting via Hostasaurus.com.

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Source: http://complete-website-setup.com/blog/how-to-get-your-business-online-website-basics-101/

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