From small to large, organizations all over the world are using the internet to conduct business on a daily basis. At the very least, these organizations need an email address to communicate with their audience, and a website to direct that audience to for more information. For the average individual, a free email address or website provided by an ISP such as AOL or Yahoo is sufficient. However, the serious professional will want to have these essential services attached to their very own domain name.
Despite being treated as an afterthought by some, a domain name is absolutely critical to just about everything you do online. Here is a rundown of how of it impacts your online presence :
Creating Instant Professionalism and Credibility
When it comes to doing business online, professionalism is everything, and it?s hard to portray a professional image when your presence is tied to someone else. Having a domain name establishes a sense of ownership that makes you look more professional in email communications, and lends instant credibility to website interactions.
So instead of ?myaddress@freeemailaddresses.com?, your email address reads more like ?myaddress@mywebsite.com?. Instead of ?www.mywebsite.freewebhosting.com?, your web address is more like ?www.myownwebsite.com?.
Of course there?s that anonymity deal that accompanies the internet, but professionalism and credibility are crucially important when dealing with an audience. They matter so much, that your domain name could be the difference between whether or not potential clients decide to give you a chance.
Setting the Tone for Branding
A domain name can also play a key role in your branding strategy. If you get either the name of your company, product, or something else related to your brand in there, it could help reinforce the value of your brand to those who encounter it. For example, if the name of your company is Vibrant Experiences, ?VibrantExperiences.com? or ?VibrantExp.com? may be appropriate. On the other hand, if your business sells treats for small dogs, something like ?PupPops.com? might work.
Branding is all about increasing awareness. A visitor may not necessarily be familiar with the name of your brand when first arriving to your site, but they may upon leaving, and your domain could be a big reason why. It is the recognition it helps create that will have them coming back, recommending your website to friends, and doing other stuff that can result from strong branding.
Read the rest here!
Source: http://designyoutrust.com/2012/11/why-a-domain-name-is-critical-to-your-online-presence/
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